When it comes to social media are you:
1. Posting just to post because you feel like you have to in today’s online world?
2. Creating and posting content but not see any sort of results?
3. Feeling stagnant and stuck when it comes to utilizing social media platforms?
Can you relate to any of the above statements? If so, it’s time to define your goals – concrete, real goals you can measure. Without these goals you won’t be able to accurately understand what’s working, what’s not, and how/when you can (and should) make adjustments to see success…because well, you haven’t defined what success even looks like!
How does the quote go…
“A dream without a goal is just a wish.”
How do you create a social media success?
Define the goal first!
It needs to be a simple statement.
For example, Company X wants 10 new corporate social media clients in 2019.
Great goal! Next, we must reverse engineer this goal to create check points called key performance indicators (KPIs) to best understand if we’re on track to achieving our goal or not.
KPIs must have three things defined:
1. A number
This doesn’t have to be monetary in nature per se, it can be a percentage increase, number of prospects contact information gained, etc.
2. A channel/platform
What channel do you want the ROI on? What channel to use to create this ROI? If it’s multiple list both.
3. A timeline
Define the time it should take on average to achieve the goal or the range of time you want to measure the rate of success or ROI.
A number: 50 new email addresses
A platform: Facebook Ads
A timeline: Q3
So, we have our overarching goal and at least two or three KPIs defined. Hooray! The final step before you go and start implementing is to create a strategy. The strategy is where you map out the plan of how you’re going to achieve your goals and gauge your performance.
Ask yourself questions like:
- What software do I need to get this accomplished?
- What type of content do I need, when do I need it by and how much of it do I need to create?
- When will I measure progress?
- How do I define success (hint: you did already by writing out the goal)
- Who on my team can implement these tasks or do I need to outsource?
If you need assistance in getting clear on your social media goals, please don’t hesitate to reach out I love helping businesses with their social media strategy and structure because I’ve found in my experience, getting clear on the why first always leads to more successful social media campaigns and content that converts!
Send me a direct message here or schedule a time to chat with me: https://calendly.com/karlyn